The snowman punk starred in the New Year’s campaign “Yandex Shops”

The Yandex Shop delivery service launched a New Year’s Eve advertising campaign — in its creative elements, the brand marketing and production team “Abroad” presented situations in which loved ones share their mood, holiday and gifts with each other: on the morning of January 1 under the Christmas tree, while preparing a couple of hours before the holiday and at dinner. For example, in the video, the creators showed that in Yandex Shop there are gifts for everyone — even for a snowman. So, the heroine of the video returns to him not only a carrot nose, but also makes him a mohawk out of waffle cones. The concept of the video was supported in outdoor advertising. The creators believe that they managed to convey the spirit of a “family celebration” and remind that the holiday is “a great reason to please yourself by making gifts to others.” Пишите: info@gorbachevmedia.com или звоните: 8 (800) 600-74-71 (бесплатно)