Tesco helped Dad cope with the lack of time

Using the Click+Collect service, the hero fully dedicates his day to his son

The largest British grocery chain Tesco, together with the BBH agency, helped dad cope with the lack of time. Using the example of one family, the brand demonstrated how exciting and eventful a day can be if you entrust the delivery of products from Tesco to the Click+Collect service. Using the service, the main character of the video completely devotes his day to his son — together they play football, visit a hairdresser, swim in the pool and even go into space. Is it not for nothing that the campaign is called Can We? We Can!

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